When it comes to change and innovation, smart communication is an essential success factor. This is not just about a proper communication mix, though, but about a well-designed exchanging and convincing process.
It is about a smart overall concept delivering the right message in the right way to the right stakeholders.
• Communicating new ideas or facts (e.g. research results or pitchings) • Communicating change or innovation(s) (e.g. behaviour, products) • Internal communication (e.g. organisations, teams) • Connecting communication (e.g. cooperations)