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  Knowledge is an essential asset. Therefore, knowledge management is not about administrating data but about generating knowledge aiming at advancement and innovation. That is exactly why the Heartbeat-Model© bridges the gap between strategic marketing and knowledge management - defining a basis for uniqueness and innovation.


The Heartbeat-Model© supports linking all relevant players and aspects within an organisation or venture to generate and benefit from knowledge. This way, an organisation or venture becomes a knowledge-generator.


Like an organism's heartbeat, choosing its speed triggered by internal and external impulses, the Heartbeat-Model© manages all relevant aspects within a network of relations. Using the "Value-Added-Circle" as a vital instrument, the Heartbeat-Model©  reveals the entire potential which knowledge management can offer.

The basics of the Heartbeat-Model© have been published as book already.