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Workshops

Know-How

  All workshops offered below deal with specific topics and issues within blueformance. They are built on general and individual modules and are offered as open or in-house workshops.


Here, specifically developed methods as well as case studies are designed to transfer know-how focussing on every day business.

 

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"Creating Innovative Cultures"

Innovation Building The Basis For Thinking And Acting

 

   Innovation goes way beyond just having a bright idea. It is a long way from an idea to introducing an innovative product being well accepted by the target group. Hence, it is crucial to blend cultural aspects, competences and resources as well as external developments into a well structured process. Introducing Innovatement©, this workshop offers a method and a set of instruments connecting all these aspects and making innovative thinking and acting the core of organisational vitality and fitness.

   Target Group: Persons who are responsible for business development and innovations: executives, business-development, strategic development, marketing, human resource management, research & development, organisational development.

  Benefit: Understanding how essential aspects of innovative thinking and acting are linked to eachother. Understanding how to manage an active approach towards advancement and innovation all the way from culture to every-day-business. Internalising instruments „ready-to-use".

 Language: English or German

 

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"Outside The Box"

Creative Thinking And Acting By Changing Perspectives
 

   Well known perspectives and points of view create solutions and ideas within a well known range. Thus, innovation, change and advancement demand leaving the well-known. Therefore, new perspectives and points of view are essential, since uniqueness and a distinct position are based on shaping new approaches. „Outside The Box" presents an unconventional but well structured way to leave well known ways of thinking and acting. This way, new perspectives can help changing the game and catering to new solutions and ideas.

   Target Group: Persons who are responsible for business development, knowledge and innovation: executives, business-development, strategic development, marketing, human resource management, research & development, organisational development

   Benefit: Understanding the importance of different perspectives. Internalising possibilities in order to recognise and benefit from relevant perspectives and points of view. Internalising a relevant behaviour focussing on solutions and ideas. Internalising instruments that are „ready-to-use".

 Language: English or German

 

"From Vision To Action"

From Developing An Idea To Operation

 

   In the beginning, there is an idea. To make it a visible success, a lot of aspects need to be considered, though. Starting with a clear vision, societal frameworks, strategic perspectives and a strong brand need to be worked out, as well as stakeholder groups, core competences and benefits. The Proper-Action-Path©helps to define a clearly structured path to connect all these aspects reasonably. Following the goal of making it all the way from an idea to successful action, several case studies and experiences are integrated into this workshop.

   Target Group: Persons in ventures or established organisations, dedicated to develop something new: founders, executives, marketing, product development, business-development, strategic development, research & development.

   Benefit: Realising, understanding and integrating relevant aspects of modern, up-to-date product development. Being introduced to techniques and instruments for concrete application.

 Language: English or German

 

"Developing Brands"

Developing And Implementing A System Of Values, Qualities And Competences

 

   A brand does not stand for its appearance but is based on specific qualities, competences and values. This is why brand management starts at the value system‘s very foundation: at the organisation's core identity. Therefore, the All-Brand-Concept© creates a practical approach: connecting organisational culture and marketing. Carried by a solid balance between vision, strategy and action, this way, new brands can be created and existing brands can be analysed and developed.

   Target Group: Persons who are responsible for brand relevant aspects: executives, business-development, organisational development, strategic development, marketing, human resource management, communications, product management, sales

   Benefit: Developing, planning and implementing brands are defined all of a piece. Organisational culture and external relevance are harmonised and matched. New brands can be created and existing brands can be strengthened accordingly. Internalising instruments „ready-to-use".

 Language: English or German

 

"Developing Cooperations"

Defining Fruitful Cooperations Between Organisations Or Ventures

 

  To grow and advance, cooperations between organisations or ventures can be a fruitful option – especially when it comes to innovative activities in the need of various competences. Therefore, cooperative approaches gain importance. Often, they remain pure intentions, though, because they lack concrete steps to define options of goal-oriented, joint action. The method of Cooperatement© helps to define critical factors of cooperations and shows how to implement a well-structured process. This opens a door for matching organisations or ventures aiming at fruitful cooperation.

   Target Group: Persons who are responsible for business development, innovation and human resource management: executives, business-development, strategic development, marketing, human resource management, research & development, organisational development.

   Benefit: Understanding the aspects of cooperative thinking and acting. Being introduced to shaping cooperations from developing to every-day-business. Internalising instruments „ready-to-use".

 Language: English or German

 

"Developing Core-Competences"

Core-Competences Building The Foundation For Future-Fitness

 

   Advancement and innovation offer new opportunities. However, they might put established structures, processes and brands at risk - especially when disconnected to existing competences, resources and value systems. Established activities and new ones might lose touch. Therefore, existing core-competences need to be viewed from various different angles to build a solid foundation. This way, an organisation's "true core-competence" can be revealed to help shaping new ideas and future-options. This caters to both a solid, continuous development and sustainable, quality-growth.

   Target Group: Persons who are responsible for business development and innovation: executives, business-development, strategic development, marketing, human resource management, research & development, organisational development

   Benefit: Understanding the concept of „true" core competence. Understanding the connection between abilities, resources, structures, processes and brands in the context of active business development. Internalising instruments „ready-to-use".

 Language: English or German

 

"The Knowledge-Generator"

Creating Knowledge By Connecting Skills And Talents

 

   Knowledge is one of the most important ingredients for advantage and innovation. Therefore, knowledge management is not about administrating data but about creating knowledge in ordert to develop potentials and opportunities. Based on the Heartbeat-Model©, all relevant aspects within an organisation‘s relation network are linked to eachother catering to developing and benefiting from knowledge. Therefore, different people representing different skills and talents are able to work together productively. This way, an organisation becomes a knowledge-generator, connecting skills and talents on a functional, social, and structural level.

   Target Group: Persons who are responsible for knowledge, human resources, and innovations: executives, business-development, human resource management, organisational development, strategic development, research & development, marketing, product management.

   Benefit: Generating new knowledge and creating benefits can be structured and developed. Different people representing different skills and talents can work together productively. Understanding how newly generated knowledge caters to competitive advantages and uniqueness. Internalising instruments „ready-to-use".

 Language: English or German

 

"Stakeholder Management"

How To Define And Integrate Stakeholder Groups

 

  A well-designed stakeholder management offers both a lot of potential and important learnings which are vital when it comes to innovation processes, generating knowledge and dealing with complexity.

Focussing on internal and external stakeholders, the CS-Mode© supports integrating and structuring different stakeholder perspectives. As such, "CS" stands for Common Space, an eco-system which respresents a common space for thinking and acting. Following clearly defined steps to be taken, this workshop shows how to identify important stakeholder groups and their potentials and how to integrate them into vision, stratgey and action.

   Target Group: Persons who are responsible for strategic development, innovation and communication: executives, business-development, human resource management, organisational development, strategic development, research & development, marketing, product management.

   Benefit: Understanding the importance of stakeholder mangement. Defining and integrating various stakeholder groups into planning and operation. Being introduced to a method and its „ready-to-use" instruments.

 Language: English or German


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